The team at Odom Law Group is committed to assisting clients who wish to preserve their brand through unique and distinctive trademarks. Trademarks can be an excellent way for businesses to develop an easily recognizable brand identity for consumers. 


Trademarks can include anything – words, phrases, colors, symbols, designs, logos, and more – that serve to differentiate a company’s goods or services from competitors. Trademarks also serve to prevent confusion between brands or companies. Over time, as a business grows as well as its reputation, consumers begin to recognize the brand by the mark alone. Trademarks protect the goodwill the brand has established over time. Trademark laws are designed to legally protect and regulate the use of these marks.

However, if not managed properly, the rights to a trademark can be lost through abandonment, improper licensing or assignment, or failure to maintain which can lead to genericity. 


Odom Law Group can assist with counseling behind the client’s brand and chosen trademark, and then clear the mark for use and obtain a registration. Frontloading this type of analysis and search can help mitigate the risk of future trademark litigation. Additionally, our team can assist with maintaining trademark portfolios, transferring trademark rights, and counseling on trademark licensing opportunities. 


Contact Odom Law Group at (661) 367-1699 or for more information.


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